Silicon Valley & Technology
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New Girl Scout Badges Focus on Cybercrime, Not Cookie Sales

Cookie sales may take a back seat to fighting identity theft and other computer crime now that Girl Scouts as young as 5 are to be offered the chance to earn their first-ever cyber security badges.

Armed with a needle and thread, U.S. Girl Scouts who master the required skills can attach to their uniform’s sash the first of 18 cyber security badges that will be rolled out in September 2018, Girl Scouts of the USA said in a press release.

The education program, which aims to reach as many as 1.8 million Girl Scouts in kindergarten through sixth grade, is being developed in a partnership between the Girl Scouts and Palo Alto Networks (PANW.N), a security company.

The goal is to prevent cyberattacks and restore trust in digital operations by training “tomorrow’s diverse and innovative team of problem solvers equipped to counter emerging cyber threats,” Mark McLaughlin, chief executive officer of Palo Alto Networks, said in the release.

The move to instill “a valuable 21st century skill set” in girls best known for cookie sales is also aimed at eliminating barriers to cyber security employment, such as gender and geography, said Sylvia Acevedo, the CEO of the Girl Scouts of the USA.

Women remain vastly underrepresented in the cyber security industry, holding just 11 percent of jobs globally, according to a recent study by (ISC)2, an international nonprofit focused on cyber security.

“In our increasingly tech-driven world, future generations must possess the skills to navigate the complexities and inherent challenges of the cyber realm,” Acevedo said in the release.

“From arming older girls with the tools to address this reality to helping younger girls protect their identities via internet safety, the launch of our national cyber security badge initiative represents our advocacy of cyber preparedness,” she said.

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Economy & business
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Threats, NATO Demands Underpin Global Arms Demand

Military conflicts and growing threats around the world continue to underpin demand for weapons, but industry and government leaders from the United States, Europe, Russia and the Middle East say they don’t see a huge near-term spike in arms orders.

Executives report being busier than ever at this year’s Paris Airshow, the oldest and biggest aerospace expo in the world, which featured aerial acrobatics by Lockheed Martin Corp.’s F-35 fighter jet.

But they caution that foreign arms sales take years to complete, and NATO governments must get through lengthy budget and bureaucratic processes before they can raise military spending to meet a NATO target for members to spend 2 percent of gross domestic product (GDP) on defense.

No big spurt seen

“We’re seeing some growth, but I like to be pragmatic. I’m not seeing a big tick up in defense spending across the board,” Leanne Caret, who heads Boeing’s defense business, told Reuters in an interview. Her division generates about 40 percent of its revenues overseas, a big change from just several years ago.

Boeing officials expect steady gains in weapons sales, but warn against expectations for any kind of “gold rush” despite U.S. President Donald Trump’s pledge to boost military spending, saying there may be more of a shift in what platforms and weapons programs are in demand.

Recent increases in tensions between Russia and the United States have raised concerns about another arms race, but top officials in both countries agree that there will not be a mad rush to bulk up on weapons.

Moscow’s top arms trade official, Dmitry Shugaev, told reporters at the show that Russian weapon makers remained competitive despite Western sanctions, but the cyclical nature of the business and budget constraints are dampening prospects for a big surge in global arms sales.

He also expressed skepticism that NATO members would rapidly increase their military budgets, despite pledging to move toward the 2 percent goal.

Trump position

Trump’s public declarations that NATO members are not pulling their weight may have had some impact. Lockheed Martin’s Aeronautics business leader, Orlando Carvalho, said national security budgets and military systems’ demand outside the United States are beginning to increase, “especially with the focus that the president has put on NATO.”

In 2016, total world military expenditure rose 0.4 percent to $1.69 trillion, according the Stockholm International Peace Research Institute (SIPRI).

The European Union’s economic and financial affairs commissioner, Pierre Moscovici, also cited that risk, warning that European countries needed to match political pledges to boost military spending with actual resource commitments.

“There is now a window of opportunity for investing more in European defense … but as with all windows, a window closes if you don’t go through it,” he said.

Gradual increases in Europe

Germany and other European countries are boosting military spending, concerned about terrorism and Russia’s increasingly assertive military stance after its annexation of Crimea and its support for separatists in eastern Ukraine, but the increases are likely to be more gradual than dramatic.

In the missile defense arena, Western concerns about rapid advances in technology by North Korea, China and Iran, as well as Russia’s increased military activities, are driving orders for a range of defensive systems, according to U.S. and European executives.

“The threat is absolutely increasing and it’s increasing rapidly,” said Tim Cahill, vice president of air and missile defense systems at Lockheed. “In every region around the world, the level of interest in integrated air and missile defense has been going up in the last few months.”

Wes Kremer, president of Raytheon’s Integrated Defense Systems, said he was meeting with officials from countries that had not shown any interest in missile defense systems just four or five years ago.

“Back then, they didn’t see a ballistic missile threat, or they didn’t see Russia as a threat, but now that has changed,” he said.

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Silicon Valley & Technology
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Intel Becomes Olympics Sponsor, Will Bring Tech to the Games

Intel said Wednesday it would become a major sponsor of the International Olympic Committee, making the computer chipmaker the latest technology company to put marketing dollars behind the global sporting event.

The new deal, which goes until 2024, comes a week after longtime Olympics sponsor McDonald’s Corp bowed out of its sponsorship deal three years early, citing a change in the company’s priorities as it tries to hold down costs.

Financial terms of the deal were not disclosed, but IOC sources have previously told Reuters that major sponsors pay about $100 million per four-year cycle, which includes one summer and one winter games. The IOC has been looking to increase the cost of those deals, sources previously said.

Intel joins about a dozen global Olympics sponsors such as Coca-Cola, Samsung and most recently, Chinese e-commerce company Alibaba, which signed on six months ago. The IOC has been trying to make the Olympics more technologically savvy and appeal to younger people through its internet-based TV network, the Olympic Channel.

IOC President Thomas Bach and Chief Executive Officer Brian Krzanich said Intel’s sponsorship will open up new experiences for athletes, fans and spectators in emerging areas such as virtual reality.

“We’ll allow people online to feel like they are there,” Krzanich said, speaking at a press conference in New York.

Intel said it would provide 5G wireless technology, virtual reality, artificial intelligence platforms, and drones that could be used in aerial filming or light shows.

Changes for Intel

Intel’s business has undergone big changes in recent years. In March, it agreed to buy autonomous vehicle technology firm Mobileye for $15 billion in a bid to expand its reach beyond its core microprocessor business, which has faced declines along with the personal computer market.

Intel may be seeking to expand its reach in Asia, which is preparing to host three consecutive Olympic Games. Pyeongchang in South Korea is staging the 2018 winter games, Tokyo the 2020 Summer Olympics and Beijing the 2022 Winter Olympics. The IOC is deciding between Paris and Los Angeles for the 2024 summer games.

The IOC is looking to sign pricier deals while brands are trying to figure out whether exclusive Olympics sponsorship rights offer the marketing impact they once did. Some companies find it is much cheaper to work directly with athletes or specific countries than the IOC.

More Olympic partners

Timo Lumme, managing director of IOC Television and Marketing Services, said in an interview that the IOC, with 13 top sponsors, has more partners than ever before, showing that brands see “tangible returns” from investing in the games.

As for the tensions in the Korean Peninsula, Lumme said the IOC is monitoring the situation daily to see if it could effect the 2018 games.

“We feel very sure and comfortable and that the Korean government will provide a safe environment for the world’s athletes to meet next February,” Lumme said.

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