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Twitter to Let Advertisers Buy Video Ads on Periscope

Twitter Inc, trying to boost its sagging advertising revenue, will allow brands to buy commercials on its video streams for Periscope, signaling a major push to make money off the live-streaming platform, the company announced on Tuesday morning.

With sponsors growing more wary of exactly what kind of online videos their ads are being placed against, Twitter is allowing a select group of advertisers to purchase pre-roll videos, meaning those that run prior to the publishers’ content, on Periscope streams.

Twitter acquired Periscope in 2015.

Google’s YouTube, long the dominant force for online video ad dollars, has seen an exodus from brands upset to find their ads running alongside anti-Semitic and other videos that shocked customers. Companies that left included Verizon Communications Inc, AT&T Inc and Johnson & Johnson.

YouTube’s selling process automatically places ads next to videos that meet the criteria for the audience advertisers want to reach, but the Alphabet unit has had difficulty policing the vast array of videos that are uploaded.

Twitter is only offering up a select group of publishers for brands to buy ads against, which will let advertisers know exactly where their ads are showing up. “This is the solution to that problem,” Matthew Derella, Twitter’s vice president of global revenue and operations, told Reuters. “We believe the advertiser should have control.”

The video ads will only be seen when viewed within Twitter’s platform. Twitter allowed for Periscope streams to be integrated within Twitter last year. The advertisers will be able to purchase ads on Periscope videos through Twitter’s Amplify program.

Until now, Twitter has monetized Periscope by relying on brands to purchase Promoted Tweets, which are placed in user feeds, even for those who do not follow the company on Twitter. The goal is to draw more attention whenever the company is live-streaming something on Periscope.

Twitter is looking to turn around its sagging fortunes. Its stock has slumped 8 percent so far this year as investors have worried about slowed user and advertising revenue growth, along with mounting competition from Facebook Inc’s Instagram, and Snap Inc’s Snapchat.

In the fourth quarter of 2016, Twitter posted the slowest revenue growth since it went public four years earlier, and revenue from advertising fell from a year earlier. The company warned that advertising revenue growth would continue to lag user growth during 2017. The company is also considering a paid subscription offering.

 

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Leonardo Masterpiece Unveiled After Facelift

Leonardo da Vinci is, simply put, one of the greatest artists of all time. The world still marvels at his genius and some of his most famous works, such as the Mona Lisa. One of his uncompleted works, Adoration of the Magi, had fallen on hard times, but thanks to more than five years of restoration, the painting is back on display. VOA’S Kevin Enochs reports.

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From Syria to Detroit, We Are All Migrants, Sings Bluesman Bibb

“Migration Blues”, a new album from veteran bluesman Eric Bibb, uses the sounds of the American South to tell the tale of everyone from 1920s farmers fleeing the Dust Bowl for California to refugees crossing the Mediterranean to Europe in the 2010s.

Along the way are Mexicans seeking a future in the United States, families moving from land the government has just seized for corporate expansion, and a Cajun jig reminding listeners of the expulsion of French Canadians south down the Mississippi.

“We are all linked by one migration or another. We are all connected to migrants,” Bibb told Reuters ahead of the album’s release on March 31.

“The hysterical reaction against migrants is really hard to understand. Have we really forgotten our history?”

The album’s most contemporary subject is to be found in “Prayin’ For Shore”, a blues about the plight of millions of Syrians and others who have fled civil wars in the Middle East on sometimes fatal journeys to Europe across the Mediterranean.

“In an old leaky boat, somewhere on the sea/trying to get away from the war/Welcome or not, got to land soon/Oh lord, prayin’ for shore,” run the lyrics.

The song, Bibb writes in an accompanying booklet, is about remembering the drowned.

But the fleeing migrants of today are nothing new.

For Bibb, an African American, another key moment in history was “The Great Migration” of millions of southern blacks away from America’s segregated South.

By some estimates, more than 6 million left the rural areas for industrial places like Detroit, New York and Chicago between 1910 and 1970.

“(They were) not just looking for jobs but fleeing racial terror,” Bibb said.

Such a point is made in his mellifluous rendition of “Delta Getaway” about a man fleeing a lynch mob to Chicago.

“Saw a man hanging from a cypress tree/I seen the ones who done it/now they coming after me”.

The album is being released as anti-immigrant politics is on the rise across much of the world, including the United States where U.S. President Donald Trump wants to build a wall on the Mexican border to keep out immigrants.

Bibb said it was all laid down and finished before Trump’s election, but that he was nonetheless “astounded by the synchronicity of it”.

Most of the songs on the album are Bibb’s, although he offers covers of Woody Guthrie’s “This Land Is Your Land”, originally an angry riposte from the dispossessed, and Bob Dylan’s “Masters of War”, about the merchants of destruction.

Bibb said that apart from “Prayin’ For Shore”, his favorite composition on “Migration Blues” is “Brotherly Love”.

He said it reflected his personal belief.

It offers more hope for the future, one in which people can live in peace.

 

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Political Atmosphere Gives Cartoonist Plenty of Material

Political satire dates back to the ancient Greeks, 2,400 years ago when Aristophanes made fun of the Peloponnesian War. It’s a staple of late night American television talk shows and the editorial pages of most newspapers. Successful political cartoonists are able to draw biting commentary with the stroke of a crayon. VOA’s Anush Avetisyan profiles an award-winning cartoonist.

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Baltics’ Russian Media Use Online Humor to Combat Propaganda

Russia’s nationalist propaganda machine kicked into high gear after the 2014 annexation of Crimea sparked the worst East-West tensions since the Cold War.

 

State media quickly fell behind the Kremlin line while Russia’s few independent media came under increasing pressure to conform or self-censor.

 

As Russian authorities shrank the space for independent reporting, one group of Russian journalists escaped the pressure by relocating to the European Union in Latvia’s capital, Riga.

“Because, you know, a lot of white noise propaganda creates some kind of fake agenda. And, we want to provide [a] real agenda to our readers,” says Meduza Project founder Galina Timchenko.

 

Timchenko was fired in 2014 as chief editor of Russian news website Lenta.ru after publishing an interview with a far-right Ukrainian nationalist that Russia’s state media regulator called “extremist.”

 

Timchenko says she ran out of time and energy to fight Russian authorities and can work easier in the EU countries.

Baltic countries are willing hosts

In the Baltics, authorities responded to Kremlin propaganda with temporary suspensions for Russian state media that incited unrest. But also by hosting independent Russian media like Meduza.

“Those Russian journalists who left Moscow, who left [Saint] Petersburg, who left Russia and other cities, and who established their own media outlet here and who are also, to some extent, helping to tackle these propagandas,” says Latvian Foreign Minister Edgars Rinkevics.

 

Meduza battles increased cynicism about Russian politics and current events by focusing on online content and humor to attract young Russians.

Use of humor

A big focus is using humor to point out absurd politics and alleged corruption.

During a March visit to their office in Riga, reporters were shown an online game Meduza created, one of many on their website, that has players try to purchase more shoes and shirts than Russian Prime Minister Dmitry Medvedev.

The game refers to Russian anti-corruption campaigner Alexei Navalny’s investigation of alleged corruption linked to Medvedev. The investigation started by tracing who paid for a pair of Medvedev’s sneakers and ended asking the same question about a massive villa estate in Tuscany that Navalny claims is Medvedev’s. Russian officials have dismissed Navalny’s previous allegations, though Medvedev has yet to comment himself.

 

Target young Russian internet users

Meduza aims to reach internet-savvy young Russians who, unlike 80 percent of their compatriots, are not yet hooked on state television.

“These people have more chances to see another Russia. These people have more chances to see Russia without the current government, the current president. So, that’s why we think that we have to invest all our resources exactly into this audience,” says Meduza Chief Editor Ivan Kolpakov.

 

But he says they are not activists or opposition media; just reporters trying to do independent journalism.

“And the main thing we’re trying to do, we’re trying to, you know, make news interesting again, Make News Great Again, for the people in Russia,” says Kolpakov with a slight grin in sarcastic reference to U.S. President Donald Trump’s campaign slogan “Make America Great Again.”

 

Older Russians are harder target

Timchenko acknowledges reaching most older Russians is quite a challenge.

“They want to see themselves, with their beliefs and desires, in media. They just do not want to see different views. It’s the most difficult, difficult thing.”

While in Lithuania’s capital, Vilnius, a news-comedy program is using a similar strategy.

 

 

Political satire

An online show called Laikykites Ten, or “Hang In There,” recently began a Russian-language version making fun of Russian politics.

“Inspiration comes from the — our beloved  — Last Week Tonight with John Oliver. Also, Jon Stewart, [Stephen] Colbert,” says host of the show and TV journalist Andrius Tapinas.

 

The show’s name refers to a comment made by Russian Prime Minister Medvedev to a retied woman in annexed Crimea who confronted him in 2016, telling him pensions were too low to keep up with rising costs. Medvedev responded there was no money left in the budget and hastily left shouting “You hang in there. Best Wishes! Cheers! Take care!”

The comments sparked a social media storm.

 

The crowd-funded, online program uses satire to reach Russian speakers and poke holes in Kremlin propaganda.

“We’re making fun of Russian politics and Russian government. And, that’s where the market is pretty empty, I would say. Because, inside of Russia, it’s not advisable for your health reasons to be very critical or even a tiny bit critical of your government,” says Tapinas.

 

Like Meduza, Tapinas seeks the next generation of Russians who mainly get their information online, but are fed up with nationalist politics and could use a good laugh.

 

“When people laugh there is no place for fear,” says Meduza’s Timchenko. “You know, you can make those tough guys silly and stupid and funny and have some joy and to show that news is not boring.”

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Fans Gather at Public Memorial, Celebrate Carrie Fisher, Debbie Reynolds

Hundreds of fans and friends of Debbie Reynolds and Carrie Fisher gathered for a public memorial honoring the celebrated mother and daughter.

The two-hour ceremony Saturday was a mix of music and dance spliced with some never-before-seen footage of the mother-daughter duo reflecting on their lives. The poignant event was a laughter-filled memorial for the late actresses.

The ceremony was led by Todd Fisher, who lost his mother and sister one day apart in late December. Fisher said his mother didn’t like memorials, so he was calling it a show that would reveal his loved ones like never before.

Deaths a day apart

Fisher, 60, an actress and writer who starred as Princess Leia in the original “Star Wars” trilogy, died December 27 after suffering a medical emergency days earlier aboard a flight from London. Reynolds, 84, an Oscar-nominated actress who shot to fame after starring in “Singin’ in the Rain” at age 19, died the following day after being briefly hospitalized.

“She said, ‘I want to be with Carrie,’” Reynolds’ son, Todd Fisher, told The Associated Press after his mother’s death. “And then she was gone.”

 

People were granted attendance at the event, which was live-streamed, Saturday on a first-come, first-served basis.

The ceremony featured music by James Blunt and “Star Wars” composer John Williams and displayed Hollywood memorabilia that Reynolds collected throughout her life.

Moments included a dance tribute by performers from the dance studio Reynolds founded to music from “Singin’ in the Rain,” the classic film that made her a star.

The ceremony started with a video montage using “Star Wars” music to show Fisher from infancy, displaying tender moments with her and her mother interspersed with highlights from her career.

‘Star Wars’ remembrance

At the end of the montage, a working R2D2 unit came on stage and mournfully beeped at a picture of Fisher and at an empty director’s chair with Fisher’s name on it.

Actress Ruta Lee delivered a touching eulogy about Reynolds and her philanthropy. As with much of the ceremony, Lee sprinkled humor throughout.

Dan Aykroyd also cracked jokes, describing Fisher as a chatterbox who never let him speak during their relationship.

The ceremony also featured a new song Fisher’s friend James Blunt wrote in memory of her.

The back-to-back deaths of two prominent actresses were stunning, but they were made even more poignant by the women’s complex history. Fisher and Reynolds had a strained relationship that Fisher explored in her writing, but they later reconciled and became trusted confidantes brought closer by painful events in their lives.

Reynolds lost one husband to Elizabeth Taylor, and two other husbands plundered her for millions. Fisher struggled with addiction and mental illness, which she candidly described in books and interviews.

Fisher’s last role

Fisher died after finishing work on “The Last Jedi,” the eighth film in the core “Star Wars” saga. Disney CEO Bob Iger said this week that Fisher appears throughout the film, and her performance will not be changed.

Reynolds earned an Oscar nomination for her starring role in “The Unsinkable Molly Brown.”

The actresses participated in an HBO documentary on their lives called “Bright Lights,” which aired in January.

Todd Fisher organized Saturday’s memorial to give fans an opportunity to honor his mother and sister. Fisher’s daughter, actress Billie Lourd, is expected to attend.

Stars including Meryl Streep, Tracey Ullman and Stephen Fry mourned the actresses at a private memorial in January.

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Director Boyle Revisits ‘Trainspotting’ Gang 20 Years Later

Academy Award-winning filmmaker Danny Boyle reunites with his original Trainspotting cast twenty years later to make a sequel that deals with aging, accountability, friendship and, once again, betrayal. Trainspotting 2 becomes a worthy companion to the original, as VOA’s Penelope Poulou reports.

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Director Boyle Re-visits ‘Trainspotting’ Gang 20 Years Later

Academy award-winning filmmaker Danny Boyle reunites with his original Trainspotting cast 20 years later to make a sequel that deals with aging, accountability, friendship and once again, betrayal.

Those who saw the original film remember four friends in their twenties. They are up to no good, living on the fringes, immersed in drug culture and pulling a heist. Their exuberant youth and reckless lifestyle captured the popular culture of the 90s.

Trainspotting became a cult movie and few could believe that a sequel could measure up. Yet, Danny Boyle’s T2 Trainspotting  becomes a worthy companion to the original.

As in all Danny Boyle films, T2 Trainspotting  takes us on a wild ride from its first frame. The camera focuses on treadmills at a gym and on a seemingly fit Mark Renton, running on one full speed when suddenly he falls off with a bang. He’s just had a heart attack. With this jolting introduction, Boyle reunites the cast from the original Trainspotting, which became a cult film in the 90s.

 

 

In this sequel, 20 years have gone by since Renton betrayed his gang after their heist in London, running away with the money. Now Renton, a broken man with a broken marriage, returns from Amsterdam to Scotland and to his ‘frenemies,’ seeking redemption. “He’s had a heart attack and he’s come back. These are the only people that really know him that he knows. And I suppose it’s a midlife crisis of sorts or a life crisis of sorts,” says Ewan McGregor, who played Mark Renton in 1996 and rose to stardom when the original Trainspotting became such a hit. The movie was a landmark in the lives of each of the cast members, but also for the filmmaker who — despite his wide-ranging success — reserves a special spot in his heart for this film.

In a way, T2 Trainspotting  is Danny Boyle’s return to a familial place dealing with his own existential crisis. The filmmaker tells VOA he didn’t want to make just another sequel. He wanted a companion piece reflecting on the life of these aging men, who failed to amount to much in life and stubbornly cling to a youth that is not there.

“I think we were all conscious returning to it. How much a huge part it played in our individual careers. It gave us a life into the world which was surprising! We set the film to resemble the first film, everybody was paid the same, there wasn’t huge amounts of money, we didn’t treat it as a cash cow, we were not cashing in on our successful original, and we also wanted to surprise people with what the film has to say,” says the Oscar-winning filmmaker.

 

The reunion is dramatic. Simon, played by Jonny Lee Miller, schemes revenge, and Begbie, the most feral of them all, played by Robert Carlyle, recently escaped from prison and has vowed to kill Mark Renton. But the most redeeming character is Spud, played by Ewen Bremner. The hopeless addict, stuck in an endless loop of addiction and rehab, attempts suicide but is saved by Mark Renton.

“There are scenes in it which we benefited from addicts who told us that ‘you can’t really eradicate addiction,’ what they do in modern treatment is replace it with another obsession, an alternative obsession which is often sports. But in Spud’s case, it’s actually this writing and it was certainly true in Irvine Welsh’s case, the original writer. So, the film becomes ironically full of hope by the end,” says Boyle.

 

Spud goes on to write the original story of Trainspotting. Boyle says he wants to create this loop between the two films, showing that despite our aging process, our outlook to life is not linear. Like any other Danny Boyle film, T2 Trainspotting  offers exuberant music, electrifying visuals, brutal scenes and yet its success lies in the honesty and tenderness with which the filmmaker and screenwriter John Hodge treat the aging characters.

“If you’re gonna do a sequel, a 20 years later sequel, the actors are not going to be able to hide from that. You’re gonna feel it in every frame of the film. It’s gonna be the protein of the film. And so, it’s a more confessional film, although there is a lot of the film that enjoys some of the pleasures that you get from the first film,” says Boyle.

Whether it appeals to the nostalgia of the older fans or the fast sensibilities of younger ones, T2 Trainspotting  is slated to be another Danny Boyle success.

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Beyond Spring Cleaning: Tapestries Get 16 Years of Grooming

Think your home furnishings are a dust magnet? New York’s Cathedral of St. John the Divine just spent 16 years cleaning and conserving its rare, supersize wall hangings.

 

Now the historic house of worship is inviting the public to enjoy the fruits of its labor – “The Barberini Tapestries, Scenes from the Life of Christ,” which once graced the Vatican and European palaces. They were designed by baroque master Giovanni Francesco Romanelli; created by weavers for Francesco Barberini, the nephew of Pope Urban VIII, from 1644 to 1656; and donated to the cathedral in 1891, a year before its cornerstone was laid.

 

Centuries ago, tapestries were appreciated not only for their beauty but also for being a warm buffer against chilly palace walls.

 

These days, they’re kept well-groomed by experts at the Gothic cathedral’s textile conservation laboratory – a labor-intensive process using dental probes, tweezers and a HEPA vacuum with microsuction attachments.

There’s also a special “bathtub” – measuring 20 by 16 feet (6 by 4.9 meters).

In addition to removing the standard dust and dirt, the massive undertaking included work on tapestries that suffered smoke and water damage during a 2001 fire.

 

Ten tapestries, their images woven with wool and silk yarn in rich earth tones, deep blue, green and russet, are displayed around the cathedral, with a focal point at the Chapels of the Seven Tongues, which honor immigrant populations. They’re accompanied by fragments from a severely fire-damaged tapestry of “The Last Supper,” as well as before-and-after photos from the blaze.

 

The works, hung with hand-sewn fabric fastener, are 15 feet (4.7 meters) high and up to 19 feet (5.8 meters) wide.

There’s plenty of room, though. The Episcopal cathedral in upper Manhattan is larger than France’s Chartres and Notre Dame cathedrals combined.

 

Rare books, period objects and computer kiosks provide context on the “cultural, dynastic, political and religious worlds of the Barberini family,” organizers say.

 

The exhibit, which also will offer educational activities, runs through June 25. The suggested admission contribution is $10.

 

The tapestries and artifacts will travel to the Jordan Schnitzer Museum in Eugene, Oregon, in the fall.

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